Three steps to go inbound with HubSpot CMS
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Choose your buyer personas
Firstly, you have to decide who you want to attract by your website. Then, create their profile stories. Do research about their interests and identify trends. Your actions should be made with accordance to their profiles, as it helps them in crossing their buyers’ journey and become a customer.
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Create remarkable content
During creating smart and remarkable content remember about the context, so for whom it is created. As an infant does not understand his parents’ speech, your viewer can feel exactly the same while reading your content. Thus, do not forget to have your buyer personas in mind! Titles or headlines which occur in your content should be catchy and compelling. Address only one topic per post. Thanks to it you keep your website clear and well-organized.
Content should be provided on a regular basis. Only in this way your potential leads will feel treated seriously.
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Amplify your website with social media
As social media are so popular today, you cannot forget about using this channel to engage your potential leads. Promote your blog post through Facebook, Twitter and others social media. They have power to attract new visitors of your website and make them your customer in the feature!
Source: hubspot.com
